The Semi Annual
Sale-A-Bration
Brand identity for David’s Bridal Semi Annual Clearance Sale that becomes part of the brand’s promotional visual language.
FOR DAVID’S BRIDAL
The why:
Create an identity for the David’s Bridal Semi-Annual Sale that will live cross-channel year over year and gain customer recognition.
The team:
Creative Direction by Bryan Dow, Art Direction by Meg McGinley, Graphic Design by Meg McGinley & Katie Hennessy, Copy by Catherine Strawn.