Triple high seltzer

Event Collateral

Triple is the Original High Seltzer – all natural, 15-25 calories per can & always delicious. As the first entry point to the brand for many, this event collateral’s intent was to convey the reasons everyone loves Triple
(providing all the fun and none of the hangover).

Presented by Will & Co. Studio

The why:

Goal is to create an exciting booth setup that draws attention toward brand discovery & awareness. Through vibrant and energetic photography, unique typographic expressions and eye catching textures brand expressions are juxtaposed to draw in new & existing customers.

The team:

Creative Direction by Tracey Williamson, Art Direction, Graphic Design & Photography by Meg McGinley